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Vision of the Future

The Vision of the Future project is one that is close to Marzano's heart. The project set out to visualise how products may look like and work in ten years time, hypothesising that products would strive to meet people's needs and desires, rather than viewing these innovations through a limited technological point of view.

By reassessing the balance between technology and people, and the relationship between the two, Philips Design published the Vision of the Future project in 1996. The project became a public sensation after its publication and exhibit at the Evoluon in Eindhoven, where Philips Design holds their HeadQuarters.

The project revolved around 60 concept products, based on extensive prior research and brainstorming. These products addressed social cultural developments in societies more likely to adopt such technologies such as: North America, Europe, Japan, and Australia.


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